Luxury Packaging 2024 | Luxoro

Sustainable embellishment

Luxoro and its green contribution to selective packaging thanks to an … “invisible revolution”.

Exclusive partner for Italy of Kurtz, the global operator and international point of reference in the production of equipment and technologies for hot and cold printing, Luxoro is a benchmark for everything relating to embellishment, an area about which

«the market can expect great innovation» as brand Ambassador Alessandro Carnevale underlines during Luxe Pack 2023: «In our view, with the new types of laminates for decoration, the aesthetics of products will improve even more, without, however, affecting the quality and formal characteristics demanded, particularly in high-end packaging.

Luxoro operates in Italy with excellent quality productions in the metallization field and we are successfully promoting Kurtz’s new Slim project, a product for hot and cold transfer characterised by a significant reduction in the PET layer. In particular, I would like to highlight the performance of the KPS Slim cold foil, which has passed from a thickness of 12 to only 6 microns, ensuring a precise coverage, improved sharpness and high definition in the printing.

It’s actually a much finer sheet than the previous ones, the result of careful research on technological and sustainability aspects, allowing for the production of longer and much lighter reels of the same width. This leads to a lower quantity of waste, and therefore less material to dispose of and, as a consequence, a lower environmental impact. We have obtained significant and surprising results right from the first printing tests on textured and structured papers, for which cold foil struggled to adhere until recently. At the same time, we are also making progress in developing the right material for hot printing».