Leading the way to a sustainable future

New name, new strategy: Schur Flexibles becomes adapa.

In line with the company’s Fachpack 2022 motto “future is driven by action”, Schur Flexibles, the expert for sustainable flexible packaging solutions, has announced a new company name to highlight its new future-oriented strategy. Headquartered in Austria, the fast-growing European group connects 2,200 employees and 22 production sites in eleven countries. It is a leading advocate of sustainability in packaging and a producer of highly specialised packaging films. The new name – adapa - is the logical next step for a company whose group members have strengthened their collaboration as they respond to new challenges.

Adapting to the future
The new name, adapa, derives from “adaptive packaging” and underscores one of the company’s core values, of adapting to a changing world. The new strategy consists of short- and long-term measures focusing on sustainability, organic growth, operational excellence, and innovation/digitalisation.

adapa’s sustainability strategy will strive to establish a truly circular economy for flexible packaging as well as ensuring carbon footprint optimisation every step of the way. Organic growth will enable the company to build on its leading role in regional markets. Here, the adapa Centres of Excellence will provide technical expertise and tailor-made innovations, enabling medium-sized customers to become regional champions with global opportunities.

adapa’s operational excellence strategy will ensure high levels of flexibility and an extremely efficient setup for SME manufacturers with small to medium runs and selected key accounts. These goals are founded on adapa’s core values: creating an environment of trust, accountability, and reliability, as well as team spirit and continuous improvement when collaborating with customers.