Value rebranding: from Sealed Air to SEE®

The new corporate brand-new logo for Sealed Air, which becomes SEE®: a choice that underlines the transformation of a global company, increasingly focused on the market, the customer and solutions.

SEE (17,300 employees throughout the world) supplies packaging worth over 30 billion a year in 120 countries, committed to constantly redefining what packaging does and can do, integrating automation, digital and sustainability in all its solutions.

Let’s see how

Automation. SEE allows customers to improve productivity and make savings, designing, producing and supplying automated packaging solutions with returns on investment under three years.

Digital. SEE’s added value digital printing and online services allow brand owners to improve performances and operating efficiency. The company forecasts that by 2027 over 80% of sales will be made digitally. SEE’s solutions reach consumers through engaging and affordable digital content and design.

Sustainability. SEE offers innovative materials and solutions that reduce waste, extend shelf-life, increase protection, permit circularity and reduce the carbon footprint of product and packaging. Almost 20% of its portfolio of materials come from recycled or renewable sources. The SEE Net Positive circular ecosystem makes sustainability accessible to customers.

The SEE name (NYSE: SEE) will remain unchanged, as well as its legal entity, which will remain Sealed Air Corporation. There is also no change for the series of internationally recognised brands (CRYOVAC® for food packaging, LIQUIBOX® for fluids and liquids, SEALED AIR® for secondary protective packaging, AUTOBAG® for automatic packaging, BUBBLE WRAP® for packaging, SEE Automation™ and prismiq™ for digital packaging and printing).