Luxury Packaging 2024 | Favini

Recycled paper for a luxury experience

With a centuries-long history behind it, for the last 30 years Favini has been working for sustainability, offering luxury paper to the market with high percentages of recycled content and innovative raw materials, capable of intercepting the requirements of the high-end sector in terms of appearance, experience and feel.

ItaliaImballaggio met Elena Simioni, its product and communication manager, at Luxe Pack 2023.

« We have been further strengthened by a recent definition of our Manifesto, developed with customers and stakeholders using the letters of our name. We have linked the “F” with the Future, which for us is without compromises in terms of social and environmental sustainability. I can refer to the social innovation projects in Madagascar where, besides reforestation, we give support to villages in the centre of the country, developing training courses and promoting both agriculture and eco-tourism as a form of micro-economics. The future, however, also means “creativity”, with which we not only try to characterise every one of our products, but which we support with the Posterheroes project, a competition through which we ask artists, students and designers to express themselves on a social theme with a 70x100 poster. We then create a catalogue, an artistic calendar and organise exhibitions with the best illustrations which enables us to spread our ethical concepts».

Looking at products inspired by sustainability, Simioni continues:

«Our range includes solutions in virgin and recycled cellulose or with recycled percentages and with innovative materials from upcycling processes. In the first case, there’s Recycled Contact Pack, a perfectly white paper with a very high grammage ranging from 120 to 450 and percentages of selected and recycled fibre of up to 50%. Then there’s the Paper from our Echosystem collection, the result of almost 30 years of experience in the development of ecological papers, which includes Crush, a paper made with 15% of alternative fibre from agro-industrial waste. In the same line we have Alga Carta, which contains seaweed, Remake, made with 25% of waste from leather processing, Refit, created with 15% of residues from the textile industry, Shiro Echo, a 100% recycled paper and Tree Free, containing 75% bamboo and 25% cotton linters.

In addition, there are various percentages of recycled fibre and the use of renewable energy which is self-produced and partially purchased outside of the company. The objective is to have sustainable solutions that meet the most sophisticated packaging needs since the packaging “comes before” the product: when the consumer handles the package, they are persuaded to purchase by the tactile and visual emotions it generates, an aspect that we at Favini take great care with, thanks to the constant research and development of innovative proposals».