Coop Italia soc coop. | Best Packaging 2024

Lugana Doc 750ml Fior Fiore Coop

What is it. Wine chosen as a reference for the presentation of a large project which concerns both the restyling and the introduction of new wines/sparkling wines under the Fior Fiore Coop brand, for a total of 44 excellences. Bottle of wine with a new label and narrative format able to offer, thanks to the support of a QR CODE dedicated to each wine/sparkling wine, an accessible and complete experience.

Manufacturing material. Bottiglia GL 71, Tappo LDPE 4, Capsula C/ALU 90

Accessibility focus. The inclusion of a dedicated QR CODE offers accessible information that starts directly from the label with the words "Environmental label and product information: frame the QR code with your smartphone" alongside the QR CODE. The online technical sheet, dedicated to each wine, contains the legal information on environmental labeling and further product information regarding the type of wine, the origin, the grape variety, the winemaking and aging techniques, the wine pairings recommended food and a brief description of the winery with which the co-branding project was developed. A complete experience, therefore, to support the purchasing and consumption experience. This new label format makes it possible to overcome the space limitations of the physical label which is particularly limited in this category.

Product and potential markets. Vino DOC Fior Fiore, belonging to the Fior Fiore Coop brand.

Design. Bordeaux uvag bottle capable of protecting the wine from oxidation caused by light. The label is enhanced on the front thanks to a hand-drawn illustration that tells the story of the territory from which the product comes and provides identity and distinctiveness to each label, one of a kind. The project is also on line with the contents of the Packaging Ethics Charter, of which Coop Italia has been an ambassador since 2021, in particular for the values "responsible", "balanced", "safe", "accessible", transparent", "informative", "sustainable".

Sustainability. Prevention intervention at source for the reduction of packaging components consisting in the removal of the paper hanger with consequent saving of material. The information that was reported on the latter today is conveyed via the QR CODE on the dedicated online page.