From Research to the Shelf Powered by Best Packaging November 2024
Monthly showcase of packaging solutions to communicate, protect and distribute commonly used products.
An award-winning box
Promis Care Bundle Holder Brusher is a foldable and creative box developed to enhance a new product at the cutting-edge of the oral hygiene sector with the objective of transmitting its functionality through a packaging capable of exalting its innovative design. It has been developed by the Italian company Arti Grafiche Reggiane & Lai Spa, winning the Platinum prize in the European Carton Excellence Awards, the international competition organised by Pro Carton and ECMA which celebrates the best sustainable packaging solutions.
A “monstruous” bag in corrugated cardboard.
A very interesting proposal from a visual point of view which attracts consumers interested in special occasions. For the famous Halloween party, on the most frightening night of the year, the Fitimex company based in Albenga (SV) has packaged the iconic pumpkins in a corrugated cardboard bag, with a “monstruous” themed graphics, making the product very attractive and striking on the shop shelves, but also easy to transport thanks to the practical handle. A veritable special occasion item, also to give as a present to little ones.
Estatico by Caffè Trucillo: a combination of culture and coffee
Estatico, the colourful jar of Caffè Trucillo coffee beans, has received in London the silver pentagon in the “Tea and coffee” category as part of the international Pentawards competition that has been awarding excellent packaging design since 2007. Estatico combines cutting-edge technology and food design, with the aim of maximising the value of the content: three single coffee origins, from Brazil, Guatemala and Honduras. The fabric outer wrapping is made by local tailors, artisans for three generations. The warm colours recall the coffee’s countries of origin, while the symbols represent the memories accumulated by the marketing manager Antonia Trucillo in her numerous visits to plantations. The jar is 100% recyclable. The aroma protection valve prevents oxygen from entering, while allowing the gases released by the coffee after roasting to escape, enabling them to continue their optimal life cycle. The edge is anti-cut and ensures easy and safe opening.
A complete restyling for Frullà
New design, revamped naming and more sustainable packaging for Frullà, the specialist in puréed fruit. A restyling which has involved all product lines, aimed at enhancing the brand and increasing its visibility on the shelves. The most significant innovation relates to the pack: a mono-material doypack with reclosable cap, without aluminium and therefore in totally recyclable plastic. Already three years ago the company, the absolute first in Italy in the fruit pulp category, launched a completely recyclable bag on the market in order to respond in a concrete way to the needs of consumers who are increasingly sensitive to environmental issues.
