Fattorie Osella SpA, Istituto Stampa Srl | Best Packaging 2025

Paper Packaging for La Robiola Osella

Product overview. The new packaging for La Robiola Osella is a mono-material structure made of recyclable paper, offering a lighter more sustainable solution. Thanks to a special varnish, it performs well in humid environments and maintains its fold during packing. It preserves shelf-life and ensures food safety while reducing environmental impact. This packaging combines the simplicity of paper with advanced technological innovation, delivering both functionality and sustainability.

Innovation. The new packaging replaces the multilayer structure – composed of aluminium, paper and plastic – with a mono-material solution made of recyclable paper. Its weight is reduced by 24%, and it is Aticelca-certified to further enhance sustainability. It’s worth noting that other solutions currently on the market are typically non-recyclable, more expensive, and often require added preservatives to achieve a comparable shelf life, something that La Robiola Osella does not require.

Materials used. The decision to return to paper and move away from complex multilayer materials marks a rediscovery of simplicity. This essential shift maintains the same preservation performance, thanks to a special varnish that provides excellent moisture resistance. Moreover, the new packaging is recyclable as paper, offering a far more sustainable alternative to the previous version, which was destined for undifferentiated waste collection (waste-to-energy).

Applied technologies and benefits. From paper selection and overprinting varnish to flexographic printing and adaptation to the packaging machine, every step reflects targeted innovation. The standout feature is the use of barrier-free paper, specifically developed for fresh cheese packaged in a humid environment. This paper is adaptable to both the tray environment and the packaging line. A brand-new solution for the market that combines simplicity, functionality and sustainability. The new moisture-resistant packaging is also suitable for other products requiring similar protection. This innovation opens up new possibilities in the industry by offering a sustainable solution that doesn't compromise on functionality or performance. In fact, the new packaging delivers even better results on standard production lines.

Environmental and consumer benefits. The new recyclable paper packaging reduces environmental impact compared to the previous multilayer structure. Carbon Footprint analysis shows a notable reduction in CO₂ emissions per square metre of product—from 0.206 kg CO₂eq to 0.122 kg CO₂eq—representing a 41% decrease. In addition, the lighter structure further enhances the overall sustainability of the packaging. Consumers benefit from a more environmentally friendly experience without any compromise on quality. Fully recyclable as paper, the new packaging simplifies disposal and contributes to a reduced environmental footprint. The reduced CO₂ footprint promotes more responsible consumption, while the special coating guarantees the same level of protection and freshness for the Robiola. Innovation and practicality come together, offering a product that combines high quality with environmental responsibility.

Communication advantages. For a high-quality cheese like La Robiola Osella, Fattorie Osella sought a fully recyclable wrapper that could preserve the product's unique sensory qualities throughout its shelf life. After exploring various options, the company arrived at this solution, which successfully meets all the desired requirements. Osella's entire Robiola range has adopted this new packaging, a choice aimed at strengthening loyalty among existing consumers by offering a more responsible product, while also appealing to new customers, who share the commitment to a more sustainable future. With the message “Recycle Me, I'm Paper” printed on the packaging, consumers can easily identify how to dispose of it correctly – removing any doubt.