Monthly showcase of packaging solutions to communicate, protect and distribute commonly used products.
R-PET at 50% for 1.5 l Ferrarelle
The famous natural effervescent water is available in a new format, even more sustainable and 100% recyclable, the result of a precise choice of environmental sustainability, a priority for Ferrarelle SpA.
The new 1.5-litre 50% R-PET bottles are produced in the Presenzano (CE) plant, designed to produce and remarket new and 100% recyclable bottles, consisting of 50% R-PET (the maximum allowed by law), where PET is recycled directly by the company.
The procedure adopted allows Ferrarelle to remove 20,000 tons of plastic from the environment every year, much more than it uses to produce bottles with recycled plastic.
Coffee Kosè by Kimbo changes its cladding
Starting from July 2020, Caffè Kosè, Kimbo’s historical brand since the 90s, will be on the shelves of the large-scale retail trade with a new look, the result of a graphic restyling that has modified several aspects of the artwork: first of all, the signature “by Kimbo” has been added next to the Kosè logo, to underline the belonging to the parent company.
The iconic coffee bean, already present in the original logo, has been personified by drawing, with an imaginative and cheerful style, a smiling expression that winks.
The inevitable golden moustache, which has always accompanied the Kosè brand, has been transformed into an artistic yellow-gold brushstroke, recalling the pleasant explosion of bright colours outlined above the stylized image of Vesuvius, which underlines Kimbo’s Neapolitan territorial identity.
Finally, the new pay off “convenience and quality” replaces the historic claim “good and convenient”.
Glitter paint, for a “WOW” effect
Among the new 2020 additions to the InDeco offer (full cycle contract printing) glitter coating is one of the most appreciated by both high-end brands and the mass market.
In fact, it makes it possible to create a “brilliant” look that is sure to make an impact on the shelf, while at the same time guaranteeing great versatility.
In fact, it is possible to obtain various types of “glitter” effect, with different visual and tactile characteristics: from the most delicate, almost imperceptible to the touch, to the most “full” and rough to the touch.
InDeco UV coating is fully compatible with other printing techniques. Extremely resistant, it ensures that the colours remain stainless, even in the presence of solvents.
Because of its aesthetic qualities and practical advantages, it is therefore an ideal solution for the decoration of packaging in the beauty and perfumery segment.
