Ferrero buys Burton’s Biscuit Company

A Ferrero-related Company today announced that it has entered into a definitive agreement to acquire Burton’s Biscuit Company from Ontario Teachers’ Pension Plan Board.

Burton’s employs approximately 2,000 people across six manufacturing locations in the UK and generated sales of more than £275 million during the last 12 months.

Burton’s produces some of the best-loved brands in the UK biscuit market including Maryland Cookies, Jammie Dodgers, Wagon Wheels, Paterson’s and Thomas Fudge’s. The business has a history in the British biscuit market dating back to 1935, with a very strong heritage and brand awareness.

As part of the transaction, the Ferrero-related Company will take over the six production facilities in United Kingdom, which are based in Blackpool, Dorset, Edinburgh, Livingston, Llantarnam and Isle of Arran.

Through this acquisition, the Ferrero-related Company expects to enlarge the offer of products in the sweet biscuits market, further to the previous acquisitions of Biscuits Delacre, Kelsen Group and Fox’s. Ferrero Group and its related parties is now the third player in the worldwide chocolate confectionery market and the second one in the sweet biscuits market.

Ontario Teachers’ acquired Burton’s in 2013 and has helped grow the business through continued investment across the branded, retailer brand and third-party global brand portfolios, in addition to organic initiatives and bolt-on acquisitions.