Valfrutta launches eco-sustainable carton for the vending market

The new 200 ml Tetra Crystal^® carton from Valfrutta for the vending channel contains more paper and less plastic and aluminium. Made from 86% plant-based materials and with 7% less overall surface area thanks to rounded front corners that make the carton easier to grip, it guarantees a 14% saving in CO₂ emissions compared to previous packs.

The innovative solution confirms the environmental commitment of the company, which is part of the Conserve Italia consortium.

Valfrutta’s green mission aims to lower the environmental impact of every area of the production chain, from the adoption of precision farming techniques that reduce water consumption and pesticides to the use of wind power to cover processing energy needs, and from the use of rail transport to move goods through to eco-sustainable packaging.