Super-strong bubble packing

NewAir IB® by Sealed Air Europe is challenged by one of the strongest men in the world, in the sequence in the series "will it break?" (link youtu.be/M43BCO7tzbM). Graham Hicks pulls his 13-ton truck over a strip of air bubble NewAir IB ® packing, and of course, it doesn’t break. Convincing and entertaining.