Cosmoprof & Cosmopack: FIRST BALANCE
A lively flow of visitors and particular interest in the initiatives that give lustre to the show: Cosmopack 2015 (Bologna, March 19 to 22), the key event for the beauty industry production and supply chain, which this year drew 420 exhibitors from 33 countries to the fair, closed with positive ratings.
Among its key moments, The Mascara Factory (live representation of the mascara manufacturing process ), numerous Trend Forums and the second edition of “The Wall”, reserved for exhibitors: this year inspired by the themes of sustainability, with eight companies among contractors, packaging manufacturers and formulators being awarded.
Cosmopack took place, as always, within Cosmoprof Worldwide. Overall the Bologna beauty show registered a record inflow of visitors, with more than 240 thousand professionals from all over the world, 80 thousand of which international (+30%). Other data confirms BolognaFiere’s satisfaction: Cosmoprof 2015 hosted 2,493 exhibitors 70% of which international, 1,070 Italian and foreign journalists, 540 bloggers, more than 100,000 followers on social networks and contacts 2,200,000 recorded in the last week ... On the business side, the fair counted 27 national pavilions from the two hemispheres, more than 500 top buyers from 51 countries, 2,185 scheduled B2B meetings.