Italo German alliance in food fair arena

During the last Anuga FoodTec (Cologne, 24-27 March 2015) the CEOs of Koelnmesse and Fiere di Parma communicated the signing of a strategic agreement, that consolidates and extends Italo-German cooperation in the shows dedicated to food and the relative technologies, already started up at CibusTec.

«Together we wish to generate greater impact and more international penetration, to get closer to our customers (that is the exhibitors and visitors at the fair) and  to our target markets, and support them in their activity in loco» explained CEO Koelnmesse Gerald Böse, who underlined how this cooperation is «unique in the food fair sector».
The alliance regards fair projects and activities of marketing in Italy, Germany and other European countries.
Currently Koelnmesse has scheduled 15 international events dedicated to this sector, that will be held both in the German exhibition sector as well as abroad, in Brazil, China, India, Japan, Thailand, Turkey and the United Arab Emirates; the main events are Anuga, ISM and Anuga FoodTec.
In turn Fiere di Parma, right at the centre of the Italian “food valley”, will be organizing Cibus and Cibustec and that since 1939 has built up specific skills in the agrifood sector and related supplier industry.