Packaging Première and PCD Milan


Appointment with luxury packaging at Fieramilanocity for the 2023 edition of Packaging Première and PCD Milan, which showcases innovative, sustainable and creative materials and packaging for the beauty, fashion, fine food and wine & spirits sectors.

With over 270 exhibitors and 6000 Italian and international visitors expected, the Milan event not only offers the opportunity to discover top-of-the-range trends, but is intended to promote a packaging culture which is increasingly focused on the themes of sustainability and innovation.

To reinforce the concept, one of the new developments in the 2023 edition is the collaboration with the artist Francesco Poroli, illustrator and art director, author of the symbolic image of the event, with direct references to the city and numerous vegetable elements wrapped in a pink ribbon, and in which the human element is not lacking, with people finally being able to meet and get to know each other again.

Alongside networking, updating and information, the show is a confluence of new trends and experimentation, and offers to the public with numerous previews and initiatives conceived to ensure maximum involvement. Visitors, therefore, will enter a world made of art, design and creativity, that culminates in the Art Gallery, the prologue to the exhibition itinerary with the proposal of a collective of selected artists.

Besides the calendar of conferences, Packaging Première and PCD Milan proposes the Avant-Garde project, the initiative that involves exhibitors in the development of innovative products, services and projects for the luxury products packaging sector. Taking centre stage are requirements such as recyclability, sustainability, technological development, digitalisation, design and brand enhancement, regarding which a panel of experts will make a selection of the best proposals presented during a dedicated event.
Registration, mandatory for accessing the event, is available on the website with code 1013. Entry is free and reserved to operators in the sector.

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