Consumers want more environment and more clarity

The Tetra Pak® group has published the results of its fifth environmental study, which shows how consumers around the world increasingly appreciate more renewable materials and expect clear environmental labeling.

The connection with the potentials of packaging recycling is natural. In particular, the preference for the use of organically based products stands out as one of the most significant trends in environmental terms, set to determine the future of beverage packaging (along with the development of new technologies). While consumers continue to identify cardboard as the most “ecological” packaging, the study also notes the growth of demand for environmental labeling that better guides purchase choices: indeed, consumers want packaging to share more information concerning its actual environmental impact. In order to make conscientious choices, 37% of consumers check the instructions, messages and logos on food packaging. Moreover, 54% state that they trust the environmental messages found on packaging (this figure has grown in comparison to 37% in 2011). Recyclabililty also remains a must. The results of the study have thus consolidated Tetra Pak’s determination in placing the environment at the center of its strategy: impact reduction throughout the value chain by developing sustainable packaging with a corresponding increase in collection and recycling.

Since 2005, the Tetra Pak study has been conducted every two years. In 2013, more than 7000 consumers in 13 countries were interviewed. This year the study benefited from the the collaboration of Firefly Milward Brown.