COOP

What it is Since 2019, all COOP Mineral Water bottles have been produced with a 30% share of rPET (post-consumer recycled PET). The production process of containers with rPET involves 27 references (considering the different formats available) and all the supplying sources in the area.

Committed since 2010 to promoting consumer awareness of water consumption and its environmental impact, COOP has further pursued this strategy in a circular economy perspective, after joining the EU Pledging Campaign and Circular Plastics Alliance, and anticipating by 10 years the provisions of the Single Use Plastics Directive.

Material. rPET

Product. COOP brand mineral water

Design. The information and communication value of the packaging lies in the symbol reproduced on the label, which indicates the percentage of recycled material, in addition to the information for its correct disposal. To convey a further message to the wider public about the non-dispersion of packaging in the environment, COOP sponsored the summer tour jova beach party by studying, in collaboration with the team of the singer Jovanotti, a special and limited edition (1 million pieces) half a liter of still and sparkling water; collected by volunteers, the empty bottles were then regenerated into t-shirts with the words “recycling runs with you” and donated to local youth sports associations.

Sustainability. Estimated use of over 850 t/year of recycled instead of virgin plastic.