The future of cosmetics is inclusive

07/06/2023

Jun 07, 2023

Celebrating uniqueness and all phases of life

With the slogan, “Celebrating otherness - Beauty in the unique”, inclusivity becomes the approach around which the beauty market of the future will revolve, while the “one fits all” approach will gradually disappear, leaving space to hyper-personalisation, with the intention of favouring what makes an individual unique, starting from their personality, cultural affinities, sexuality, definition of gender and age. Consumers will be attracted by those brands, products and services that are able to communicate to them the same values as them, but also to satisfy demands linked to all ages and the different phases of life, helping them to accept the effects and transformations.

Digital breaks down stereotypes

To support greater personalisation of the offer, digital applications can help the consumer to make an autonomous diagnosis of their body’s needs, becoming, in this way, the key player in the purchasing process. This contributes to breaking down stereotypes attached to gender, focusing attention on the needs of an increasingly ethnically diverse population.

Focus on the Cosmopack Awards 2023: the winners

Innovation and design, sustainability, attention to waste and personalisation, these are the elements that have guided the over 30 members of the jury in the choice of the winners of the Cosmoprof & Cosmopack Awards 2023, highlighting also this year the excellence of a cutting-edge sector, able to interpret the evolution of the market.

Six companies were awarded in relation to the Cosmopack supply chain, receiving the coveted award for the ability to adapt to new consumer experiences and technologies which will increasingly influence consumers’ purchase choices.

Below are the winning projects in the individual categories:

Skin Care Formula

Ice Massage Eye Essence Stick | Intercos Group

An iced water-based balsam applicable with a simple stick and, according to the jury, useful for everyone. The product combines traditional massage techniques and science, with natural high-performance formulae and ingredients (92%).

Make-up Formula

Glow Vita D Activator Body Cream | Passage Cosmetics Laboratory

Vitamin D activator face and body cream that guarantees healthy skin and offers an alternative to supplements. The revolutionary technology activates vitamin D receptors and is obtained with 92% natural ingredients.

Packaging Design & Materials

Angled Essence Dropper Bottle | Hangzhou Ebei Industrial

A square-shaped bottle that makes it possible to use up to the last drop of serum, avoiding any waste of the product. This approach was considered very intelligent by the jury, which also appreciated the luxurious look and practicality of the design.

Hair Care Formula

PPS Planet & People Shampoo | Pink Frogs Cosmetics

From the formula to the package, the product was designed to reduce environmental impact: natural and certified ingredients, a spray application against waste, and refilling to reduce packaging to a minimum. The high percentage of active natural ingredients (92.5%) and the choice of a fragrance that, according to aromatherapy principles, favours wellbeing, were particularly appreciated.

Innovation Technology

Pyxoh | Cosmax

A “disruptive” device for the hair sector that makes it possible to try out designs and new trends directly at home. A type of “colour printer for hair” linked to an app, simple to use and suitable for all ages. The inks are of natural origin.

Sustainability