Italian overprinting wins

An Italian company, Rotoprint Sovrastampa of Lainate (MI), is among the winners of WorldStar Packaging Award 2015, held annually by the World Packaging Organisation to award world excellence in the field of packaging.

  After examining 265 projects from 37 countries, already winner in the Alufoil competition, a Rotoprint overprint job won the “Beverages” category award, featuring a unique, patented process, which has allowed the Lombard company to compete with and excel against the big multinationals.The technique developed by Rotoprint enables modification of packaging already printed on different formats (briks, microwave containers, cartons, blisters, clusters, pouches, bags) or roll-fed on a single or multi-layer substrates (aluminum, paper, polyamide, polyethylene, polypropylene, polyester, sleeves, tetrabriks, adhesive labels in rolls, etc.). Overprinting enables the updating and reuse of obsolete packaging, eliminating waste, resulting in cost savings and reduced time to market for products.