Macfrut International project

This is a largescale experiment supported by the Regione Emilia Romagna and was presented by Cesena Fiera to the Italian Minister for Agriculture, Food and Forestry on 18th July last.

The prime innovatory element of the project, the opening of the capital of the company that will organize “Macfrut International” to the entrepreneurial system and the main sector institutions. The new Public Company will carry out all the necessary synergies with the excellences of the Italian fair system to bring its expertise to serve Italian fresh produce, stimulating the drive towards internationalization. Also scheduled are structured partnerships between Macfrut International and other important sector events at global level.