Maggioni Type, L’Oréal, Icma

What it is. Second life is a circular economy project that involves transforming L'Oréal Italia's cellulosic waste into elegant, creative recycled papers, used by the company itself in its packaging projects. The project consists of various phases: from the preliminary, which consists of qualitative and quantitative analysis of the waste to detect the level of contamination and presence of plastic materials, to the definition of the creative project. This is followed by the phase of collection of the waste and the realization of an industrial recycled paper with technical characteristics suitable for packaging.

Material. Recycled paper in reels, in 2 grammages, half in coating paper and half in cardboard, produced from processing scraps.

Product. Cosmetics from different brands of the L'Oréal group.

Design. The finishing of the paper for aesthetic use according to L'Oréal's stylistic requirements, for the production of boxes, cases and displays, goes through a prototyping and testing phase, for which L'Oréal has chosen the Hi Tech Icma finish (glossy black carbon fibre effect paper). 500 sheets 72x102 per grammage were produced.

Technology. Sampling white UV offset printing and hot-stamping silver printing. Plotter cutting of the material.

Sustainability. Virtuous example of reuse of materials: the project takes place in a context of circular economy. Shortening of the production chain: waste is directly used as raw material for the production of new paper. Shortening of geographical distances: the production chain, from waste to box, is in Italy.