In store marketing: new joint venture

LIC Packaging SpA (integrated paper converter based in Verolanuova, BS) has acquired shares of Majrani Group (products and services for in store promotion, Geneva, CH, with European operational headquarters in Peschiera Borromeo, MI) and creates an industrial group worth 65 million euro with 250 employees.

The new concern proposes itself to the international market as a partner capable of responding, with complete services, to all POP visibility requirements: shopper marketing consulting, design and creative consulting, broadscale production of long-term and temporary packaging and display solutions, merchandising at the POP and results monitoring...
And since the market in recent years has grown more quickly abroad than in Italy, the new concern is strengthening its service capacity at the European level, from both a commercial and a technological and logistical standpoint, by optimizing processing times, but also by reinventing modes of production and investing in innovation (with investments equalling 10% of turnover).