Tea and fruit, successful mix

For the fifth consecutive year Acqua Minerale San Benedetto wins the innovation prize “Elected Product of the year 2014”, and the right to use the relative logo, known to consumers in over 35 countries.

The acknowledgement is promoted by Marketing and Innovation Italia and attributed on the basis of a market study, carried out last December by IRI on 12,000 consumers over 15 years old. San Benedetto won with the new line “Summer Emotion Ice Tea”, testimony to the growing demand on the Italian market for fruit flavored cold teas (watermelon, mango and mint).