When fruit “speaks” clearly

Keep the original organoleptic qualities unaltered, offer clear information on the product, appeal to the eye and enhance the brand: when it comes to fruit and vegetables, these are the many functions that packaging is called upon to fulfil.

Although the shelf life of products is short, and there is not yet a strong brand culture, consumers respond positively to new features in terms of packaging, especially if this becomes synonymous with attention to quality.
Here Orsero Sps - the leading importer and distributor of premium fruit and vegetables - can be considered a forerunner.
The company develops its own flexible packaging internally, on which all the most important information concerning the product (country of origin, characteristics, conservation methods, etc.) are printed in a graphic, clear and engaging style.

Furthermore, to make communication more effective and immediate, Orsero has launched a series of icons that visually identify the mode of transport; information of particular interest, especially in the case of the new line of “sufficiently ripe” exotic fruit.
Thus, for example, the aircraft that features on the packaging of avocados, mangoes or papayas is to ensure that the goods have been managed in the most suitable way, this also logistically, to ensure they were picked when suitably ripe. A reminder lastly that every element of Orsero’s packaging is 100% recyclable and with a low environmental impact.