39000 in attendance at Macfrut

Great satisfaction a the first Rimini edition of the historic fair dedicated to fresh fruit and vegetables, organized by Cesena Fiera and held last 23-25 September.

Operators appreciated the quality of the 39,000-strong attendance (nearly 5,000 of these visitors also attended Flora Trade), justifying the notion of a “new course” for Macfrut. Indeed, one in five visitors hailed from abroad, highlighting the international character of the event, which, what’s more, enjoyed an increase in surface area and the number of exhibitors present.

The new location contributed to this success, but also, as Cesena Fiera president Renzo Piraccini explained, Macfrut’s capacity for presenting a united and cohesive industry.