“Beautiful” news from…. Luxe Pack

400 exhibitors and 7,439 visitors, these both qualified and international (54% non-French, coming from 77 countries) increasing by 6%. With these figures and a marked B2B orientation the luxury packaging trade fair consolidates both role and formula, relaunching on the events side of things. Here follows a selection of products on display.

The Monaco based fair, organised by Idice, closed its 26th edition featuring an evermore business oriented connotation, confirming its position as the first and most important European luxury industry event.

On display both materials, technology as well as products, but also high-end packaging ideas and trends covering everything beautiful and precious that the market has to offer - namely food, wines and spirits, jewelry, perfumes and cosmetics, watches...and more. Many the launches too in the field of decoration, finishing and anti-counterfeiting as well as the undertakings fielded by the organizers to  highlight the offer of the various segments on show.

These included the Luxe Pack Innovation Forum, a showcase of the proposals competing for the “Luxe Pack in Green” award. This year the award for “greenest innovation” went to the coffee cup recycling technology used by the UK paper producer James Cropper, from which energy, cellulose fibers for quality paper and by-products to be used in agriculture can be derived.

This edition of the fair hosted a variety of encounters: the conference held by this year’s guest of honor, the perfumer Francis Kurkdjian, the round table on eco-design; the Luxe Pack trend observer conference on the socio-cultural phenomena behind the brand and its packaging (vampires and sexy heroes, the taste for celebration, stories of roots and values, also concerning brands, the desire to explore…). But events also included advice of automotive industry experts and the consultation (free of charge) given by semiotic experts on image strategies, not to mention the work done by “Luxe Pack Essentials” staff to pinpoint the three “I’s” that characterize the show - namely inspiration, innovation, ideas, amongst the products on display (their report was distributed to the visitors). Here below are a few samples of the same.    

Aptar - Arjowiggins Creative Paper - Derprosa - DuPont™ - Favini - G. Box - Gmund - Luxoro - MWV - Verallia - Promens

Cosm’In is a minipack with original opening and reclosing system, that guarantees the absolute protection of the formula contained. Patented by Aptar and produced by Bioplan, it stands out for its broad printable surface, its original shape, its flat “travel” size format. Suited for many different uses.

Tactile effects, extreme embossing, radiant colors... Arjowiggins Creative Paper works wonders and now launches Curious Matter, a new series of papers that derive from the earth and nature, generated from potato starch with an exclusive process. Photo by Matteo Carcelli of Some/Things agency.

Elegance is the name of the latest line of Derprosa film, and includes the new Gold colored versions, and Silver Matt with a matte metallic finish. They were on display at Luxe Pack along with the Metallized series of film and under the SoFT TOUch brand of velvety films. An excellent print base, no surprises in the process of finishing they ensure packaging a high protective capability.

The transparency and flexibility of DuPont™ Surlyn® for the outstanding circular Kenzo “Flower in the Air” cap. The image of the poppy, embedded in a thin disk of about 7 cm in diameter, is visible from both sides. The manufacturer (SAF) has developed a process of overmolding the image which, by exploiting the particular rheological properties of Surlyn®, has made the injection point invisible.

The range of ecological papers under the Crush Favini brand - the first and only paper made with agro-industrial scraps - has evolved and 12 months from its launch has registered a record +425% of sales compared to forecasts. Luxe Pack features the elegant Majestic collection and new Classy Covers embossings along with the other Favini luxury packaging lines.

Boxes, displays and cases recognizable for their refined style, fine materials, attention to detail and originality of the technological solutions adopted. Features that have connoted G. Box’s output and that the company has never betrayed since its founding. The partnership with Giovanardi SpA has entailed a name change to G. Box Srl and now enables the company to also tackle largescale jobs and work at international level. With the same expressive power as ever.

Gmund  for Food, compliant with food safety regulations; Gmund 925, with all the power of silver; the soft wood-free Gmund Cotton, made with 100% cotton ... all Gmund packaging papers, up to 900 g/sqm, come in trendy colors.

Luxoro, the exclusive distributor for Italy for the Kurz brand, presents two experimental packaging at the luxury show, designed for the new fine wines Luce and Lucente by Lamberto Frescobaldi. The preciousness and brilliance of the Kurz hot stamped leaves is here amplified by the h+m cliché, used for the micro-engraving and reliefs. Luxoro continues its venture with Italian “savoir faire”: exploration and encounter with the men who embody and breathe new life into artistic, technical and material Italian culture, leading to the creation of new projects. Pervaded by light.

Emotions by MWV (MeadWestvaco): a line of six perfume pumps, to create the right match between spray and fragrance. Alongside the now classic Melodie®, Melodie Agile™ and Melodies Forever™, MWV presents Melodie Pure™, which also produces the perfect atomization of the water-based formulas, the discreet and elegant Delicate Melodies™ and Maestro™ Extravagant, for a particularly voluminous, refreshing and airy spray, that maintains the sensation of vitality in time.

New shapes and colors, the impact of “full black”, the mini “échantillon” formats and extra large sizes and, above all, the great variety of decors using trendy techniques, colors and designs With Selective Line, Verallia offers a taste of the communicative power of glass.

Called Slidissime it can boast many international patents, is food compatible and is equipped with a very particular “touch & slide” type pump. Promens’ new airless jar activates the release of the contents with a simple finger stroke on a haptic screen. The dose of cream comes out of a microhole located at the end of the pump, which closes after each dose, preventing the formula coming into contact with air. Slidissime is available in the luxurious Diamond 50 ml and Quartz 50 ml versions, colored, lacquered, metallised or internally decorated in hot stamping, screenprinting or pad printing; as well as that the airless technology with tactile pump can be integrated into any existing cosmetic jar and adapted to other formats.

A Pole for the “Make” in Italy The best of the Italian offer in formulation, industrialization and packaging of beauty products (also for third parties), at the collective stand of the Italian Cosmetics Technology Pole. Under the highly effective slogan “Make (up) in Italy” and the mode of aggregation: the 130 companies that make up the Italian Cosmetics Technological Pole are critical mass that pool ideas and resources for R&D, internationalization, training, access to credit, and much more, drawing all the benefits that derive from being concentrated in the same area (Crema and its surrounds). Much appreciated on the international stage, at Montecarlo too, the Italian sector industry relaunched and drew the interest it deserves.

The next edition of Luxe pack Monaco will be held at the Grimadli Forum on October 27th to 29th, 2014.