Packaging Prèmiere e PCD Milan: AI, design, sustainability

At Allianz MiCo - Gate 4 in Milan, May 13-15, the protagonists are responsible innovation and creativity

Packaging Première & PCD Milan, the showcase for responsible packaging, design and innovation is also an opportunity to experience three days full of appointments, debates and inspiration with industry experts and globally relevant brands.

A rich schedule of events. Featuring in the main conference hall are brands such as Lancôme, Twinings and Xerjoff, to name a few, who take viewers on a journey into new trends in design, sustainability, luxury, materials and technology. Confirmed guests include Stephen Pizer, Head of Packaging Strategy and Innovation at Twinings; Niingjing Zhang, International Project Manager at Lancôme; Alberto Lozano Aragonés, Sourcing Senior Manager, Spain Operations at Suntory Global; and Anna Toppino, Designer at Xerjoff.

Avant-Garde Award: excellence on display. Each day is also dedicated to one of the three pillars of Avant-Garde, Packaging Première's initiative to redefine packaging design: sustainability (May 13), innovative materials (May 14), and design (May 15). The jury of renowned experts is called upon to evaluate and select new projects, which are on display in the dedicated area.

Art, Design and Artificial Intelligence. Among the novelties is the Art Gallery interpretation by artists Andrea Filippi and Gabriele Moschin, who integrate AI into their works; they were entrusted with the creative vision of Packaging Première & PCD Milan 2025. Following the common thread of the edition, "From AI to AI, from Artificial Intelligence to Augmented Imagination," the Art Gallery takes visitors on a discovery of a new methodological approach and to artwork created by artists and students that combine Artificial Intelligence, nature and packaging.

Space for design professionals. Finally, there is no shortage of space dedicated to branding and packaging design agencies (Design Hub - powered by Avery Dennison), enriched with new protagonists: Avery Dennison, Anisha, NSG Design, Advision and many others. The space is a meeting place where new collaborations can be discovered and innovative ideas brought to life.