A bottle that speaks of origins

San Benedetto Mineral Water presents the restyling of Pura di Roccia, the minimally mineralized water that flows out of the Biellese Alps.

The size of the 1.5 l bottle is new, chosen to be more in line with the “main target” represented by families.

The design, done ex novo, enhances the Alpine peaks that give rise to the water, emphasizing its belonging to the territory with the reproduction of typical floral elements.

The logo, enclosed in a frame that gives further value and delicacy to the brand, already evocative in itself, has also been completely redesigned.

On the pack the product pluspoints are also highlighted, to be immediately recognized and perceived by the consumer from the moment of purchase.