Canopy launches $2 billion investment to advance sustainable paper and packaging

The first-of-its-kind investment blueprint aims to scale Next Gen materials in India

On January 21 in Davos, Switzerland, Canopy, a Canada-based global solutions-driven not-for-profit, introduced a new investment model designed to accelerate the production of low-carbon materials and transform the paper, packaging, and textile supply chains. The event was opened by D. Sridhar Babu, Hon’ble Minister for Industries and Commerce, IT, and E&C, Government of Telangana, India, which will host the first deployment of the investment blueprint.

Co-hosted by Canopy alongside the NO.17 Foundation and Tsao Pao Chee (TPC) Group, the forum explored the mobilization of $2 billion USD to scale Next Gen materials in India. These low-impact solutions use inputs such as agricultural residues and recycled textiles, reducing reliance on high-carbon, wood-based products. The initial investment will enable 1.5 million tonnes of Next Gen paper, packaging, and textile production capacity, as part of a broader global initiative to mobilize $78 billion by 2033 to support the global Next Gen infrastructure transition.

The blended finance model is designed to de-risk early-stage investments, attract institutional capital, and catalyze large-scale production, strengthening industrial competitiveness, reducing raw material volatility, improving air quality, and creating new income opportunities for rural communities.

During the session, Canopy engaged with leading brands and strategic investors to discuss the early design and development of the model. Over the coming months, the organization will seek partners interested in providing anchor capital or entering future offtake agreements. More than 950 brands, representing over $2.1 trillion in combined annual revenue, already work with Canopy, reinforcing the demand signal that investors look for when underwriting new production capacity.