An exclusive label for export prosecco

For Zardetto, a producer of Prosecco Conegliano Valdobbiadene well-known in the United States, RobilantAssociati has studied a striking and daring brand identity, which perfectly expresses Zardetto’s positioning as “The Game Changer” suited to forefully emerging on the American market, accustomed as it is to particularly modern style codes.

In addition to redesigning the shape of the glass bottle, the Milanese studio has in fact devised an exclusive double label, which introduces an unprecedented ritual of interaction with the product. Black outside and shiny inside: the first external label, dominated by an iconic “Z”, opens on 4 works of art created ad hoc by the Milanese studio, transposing the notes and the organoleptic composition of each reference on canvas.

Unexpected strokes of color, materic textures, and instinctive paintings reveal and amplify the taste of the same, giving a glimpse of a surprising drinking experience. The Z becomes a symbol, an icon, a memorable sign of identity: more than the last letter of the alphabet it is the beginning of a fascinating journey into contemporary Italianness.
The new packaging best interprets the brand identity, bold and unconventional, as well as the quality of a lively and surprising product, Italian in its DNA and origin, contemporary and cosmopolitan in taste.