Expertise combined with creativity ... this is how Gentlebrand was born

Specialized in Brand Strategy, Brand Identity and Packaging Design, the new independent design agency Gentlebrand is the result of an original project, "signed" by Sidel Group and PET Engineering. Target: create feasible solutions to support brand awareness.

Gentlebrand-Packaging Tailors was born from the experience of Sidel Group and PET Engineering (internationally known for the skills expressed in the design and engineering of packaging for the FMCG industry, as well as for a high-level Design Center).

Completely independent, the new agency aims to help brands transform packaging ideas into real solutions and, thanks to a holistic approach, already includes in its portfolio successful cases not only local but also worldwide.

Made in Italy but with an international vision and breadth, Gentlebrand combines passion for packaging and design expertise with marketing strategies and brand management: an approach that allows it to provide unique and original solutions, capable of enhancing the product to reach the market segment to be conquered.

"Wear the packaging that fits you well". This is the motto of Gentlebrand and its young and qualified team of "packaging tailors"; on the other hand, the packaging is the “dress” of a product… And just as a tailor passionately sews the customer's cladding, considering its needs and guiding it in the choice of fabrics, colors and lines, the team of designers guides with dedication its customers in the definition of the Strategy and Identity brand, to arrive at the final proposal of different solutions.

But given that, to "create a cladding", it takes vision and technical knowledge, Gentlebrand relies on the two great partners for the engineering and development of its projects: Sidel and PET Engineering. This is an important collaboration, the only one of its kind in the sector, which allows the agency to guarantee the feasibility of all the proposed solutions, not limited to just the use of PET, but also glass, metal and other materials.

To complete Gentlebrand's proposal, we also mention the offer of a prototyping service - with two different types of prototypes - and a Communication Design service that includes key visuals and corporate material, useful for creating communication faithful to the brand identity highlighted in the preliminary stages of the project.