Luxoro: maximum impetus to creativity

At the forefront of the coming Luxepack the official color of the year and the latest successful Luxoro projects. Tangeri Bronze, the label 5Pointz and Mario Benvenuto’s artwork at the stand of Kurz’s Italian distributor.

Brightness and heat: these are the strengths of the color 2015 according to Luxoro, exclusive distributor of Kurz foil for Italy and benchmark for the finishing of print products through hot and cold stamping. They will be on show at Luxepack 2014 where Luxoro will officially present its “Tangeri Bronze”, a kind of brighter, modern style, metallised raw Siena, evoking the treasures of lost civilizations. Such as those of the ancient Moroccan city of Tangiers, fought over for centuries due to its strategic location between the Mediterranean and the Atlantic, conquered, retaken and liberated many times over by Phoenicians, Carthaginians, Romans, Arabs and Spaniards.

Art and technique, close-up Tangeri Bronze, which corresponds to Luxor®/Alufin®347 foil, will not be the only star at the Luxoro-Kurz stand (located in position DB11). Visitors will also be able to examine some recent projects developed by the dynamic Lomellina based company, such as the 5Pointz label expressly created for the Michele Chiarlo’s winery, or the works of Mario Benevenuto, Genoese artist who has turned to Luxoro’s foil to ennoble his illustrations using hot and cold processes.
As ever the event will feature the new “Presentation” by Kurz, “Bible” of creativity and a source of inspiration for designers and artists, published and publicised each year in occasion of Luxepack. Now in its fourth edition, this year’s theme is the “close-up”, hence comprising natural and technical elements depicted in the foreground.

Two new products from Kurz The well-known foil manufacturer announces some new solutions to enhance packaging with refined design and sophisticated features. Among them all, the Digital Metal® process developed to achieve custom metallic effects on digital printwork and hence also ideal for small production runs.
Also worthy of note  the “Brand Enhancement by Kurz,” a solution that combines brand protection, brand decoration and brand communication and provides trademark companies a wide range of tools that can be used in a synergistic way to strengthen their own brand. On show among others, eye-catching decorative elements, safety features, and the web-based ID, info and communication system called Trustcode.