Overprinting: Italian excellence wins award

An Italian company, Rotoprint Sovrastampa of Lainate (MI), is among the winners of WorldStar Packaging Award 2015, held annually by the World Packaging Organisation to award world excellence in the field of packaging.

After examining 265 projects from 37 countries, already winner in the Alufoil competition, a Rotoprint overprint job won the “Beverages” category award, featuring a unique, patented process, which has allowed the Lombard company to compete with and excel against the big multinationals.
«We are proud to be one of the two Italian concerns chosen to receive one of the most important awards in the world - commented on this count Gian Carlo Arici, founder and owner of the Lombard concern. Ours is a family concern with 20 employees, that for over twenty years has made creativity, reliability, continuous innovation and customized service its watchword. These are the strongpoints of Italian exports the world over».
Rotoprint Sovrastampa aims at developing at a national and international level via partnerships with other Countries,  making its own knowhow available (covered by international patent) in terms of product and process engineering and customer relations, with great attention to the incentives involved in investing in sustainable technology.
With overprinting in fact packaging is recycled 100%: in forty years of activity, Rotoprint prevented something like 800,000 km of packaging from being sent to landfills or incinerators, practically the distance between earth and moon there and back.
The technique developed by Rotoprint enables modification of packaging already printed on different formats (briks, microwave containers, cartons, blisters, clusters, pouches, bags) or roll-fed on a single or multi-layer substrates (aluminum, paper, polyamide, polyethylene, polypropylene, polyester, sleeves, tetrabriks, adhesive labels in rolls, etc.). Overprinting enables the updating and reuse of obsolete packaging, eliminating waste, resulting in cost savings and reduced time to market for products.