The Laetitia Forest: an initiative to contrast the climate crisis

As part of the various initiatives that ICMA has undertaken to support sustainability, its participation in the Treedom project is a tangible result, thanks to the 442 trees planted in Cameroon since 2019 .

With the Laetitia Forest, the name given to the reforested area, ICMA will contribute to the overall absorption of 41,74 tonnes of CO2 in the first 10 years of life. Some of the trees, including the last 15 in 2023, were planted thanks to the Kind project: ICMA has chosen to plant a new tree in the Cameroonian forest for every 10,000 sheets of the 100% recycled papers collection sold.

The Laetitia Forest is situated in the region known as the Cocoa Belt, which extends between the 20° parallel south and the 20° parallel north; it’s an area where monoculture driven by profit has given rise to calls to vary the biodiversity with the planting of different species, including bananas and avocados. Besides the reduction of CO2 emissions, the objectives of the project also relate to the protection of biodiversity, aiming to provide a sustainable source of income for the Cameroonian farmers, contrast soil erosion and promote reforestation.