Marketing and design

“Active! Long live fruit”: with this slogan Bestack launched, on February 9 at Fruit Logistica in Berlin, its new communication campaign to promote the innovative features of “Active”, a packaging that enables a significant reduction in food waste, developed and patented by the Italian fruit and vegetables  corrugated cardboard packaging producers’ consortium, in collaboration with the University…

Among the numerous solutions of the Leonhard Kurz catalogue  are proposed exclusively to the Italian market by Luxoro, the Deep Lens series of holographic foils for hot and cold stamping enables the creation of 3D optical effects of extraordinary depth and brilliance, thanks to the exclusive “LENS Technology”.

Ocme (Parma) has been reaching higher and higher safety standards, winning the Manufacturing Safety Excellence Award 2016 at the urging of Rockwell Automation.

World’s most important trade fair for printing technologies will be held from 16 to 26 June 2020.

The book’s aim is to identify and describe innovative solutions that are transferable to industry. Innovating with tangible benefits to the consumer and to business, and with appropriate focus on the system’s environmental sustainability is a mission for both the Polytechnic of Milan and Comieco, which with this book chronicle years of shared projects. Barbara Del Curto

We propose a summary of the subjects dealt with in the “COOP 2016 Report”, that analyses the run of the various consumer segments and the evolution of retail; in particular it concentrates on the trajectories of the recovery comparing Italy and Europe, regarding changes in the household and changes in spending patterns.

The agency Neom of Verona has restyled the brand and the packaging system of Mamomilk, flagship brand of Migliora Performing  Food (which manufactures and markets high quality food raw materials) covering a wide range of milk powder and derivatives.

Cosmoprof North America (Las Vegas, 9-11 June 2017) offers new content and initiatives to develop the packaging & OEM industries.

SHARING KNOWLEDGE & KNOWHOW Analysis of both sides of an aluminium rolled foil, of which the morphological and chemical characteristics have been evaluated. Resorting to innovative analytical techniques for nanometric and stratigraphic scans of the chemical composition allows us to understand the phenomena that affect the polymeric coating adhesion and any corrosion phenomena. Thus the way…

Leonhard Kurz, a company of international standing in the production of materials for the decoration of surfaces and represented exclusively in Italy by Luxoro, this year presented a unique and mind-blowing novelty effect: Spatial FX. A holographic foil, from single-image design, which ensures an incredible three-dimensional optical result.

In 2015 Italian confectionery industry exports totalled a turnover of 3,555.7 million euros, accounting for 12% of entire Italian food sector exports.

Coca-Cola HBC Italia (top producer and distributor of Coca-Cola Company beverages in Italy) has commissioned Lic Packaging to design a  presentation coffret to promote the natural source low-calorie Coca-Cola Life among OOH (Out Of Home) and MT (Modern Trade) channel customers.
Designed as a convenient case, the coffret contains a bottle of Coca-Cola Life, a USB key, a small agenda and a folder.

FEFCO (European Corrugated Cardboard Manufacturers Federation) has recently promoted a focused communication campaign on hygiene benefits for fresh fruit and vegetables stored and transported in corrugated cardboard packaging.

is using the 330ml PET bottle from RPC to pack all three flavours - Lime Cucumber, Pineapple Ginger and Blueberry Pear - of its organic Water+ range.

Logo, label and packaging the Nestlé Vera (Sanpellegrino Group) mineral water bottle, chosen daily by more than 8 million families, have been overhauled, further evoking the brand’s key values: “the family, quality and sustainability”.

Bio Natura Cup produced by APP (Asia Pulp & Paper Group) is a 100% biodegradable container suitable for both food and beverages, hot and cold, and that lends itself to many applications (icecream, beverage and takeaway food preservation).

The jury headed by Gérard Caron chose the winners of the International Pentawards 2016, which go to the best packaging design solutions worldwide, divided into five categories (Beverages, Food, Body, Other Markets, Luxury). The celebration of the 10th anniversary of the event coincided with a massive participation of members: 1,843 entries from 54 countries covering the 5 continents. In addition…

Food & beverage 2015: market structure, consumption trends and packaging types.

A European survey commissioned by All4Pack Paris and conducted by ObSoCo explains.

With a total turnover of 10.5 billion euro, perfumes and professional hairstyling resume growth. Good signs also from contract manufacturing. Numbers and trends from the economic survey of Cosmetica Italia’s research center.