Marketing and design

TRENDS AND NUMBERS Focus on varnishes, supplementary products for paints and varnishes, inks, lubricants and greases: market shares and variations in the packaging share distribution.

The research presented by Macfrut - Cesena Fiera compares consumption of fresh and frozen fruit and vegetables between May of 2011 and the same month of 2012. Calculations by Fruitimprese pertaining to foreign trade in certain product type areas show a positive balance of trade. 

CHOOSING TO IMPROVE The selection of the “most significant” packaging available on the market, carried out by students enrolled in the Packaging Design master’s degree program (School of Design, Politecnico di Milano). The next step: re-visiting the packaging systems and presenting proposals for their improvement, to be judged by experts in the sector during the Emballage fair. By Erik Ciravegna

Nella grande casa di tutti - il Mondo - ogni cultura interpreta il colore a modo proprio.

UPDATES The progress of the channels during the first half of 2012 and projections for the second half, based on economic analysis by the Unipro research center.

Presented Nespresso’s global Ecolaboration program for sustainable production and social responsibility. The Italian partners committed to the project, the specific objectives and the paradigm of sustainability, read as an asset to be further developed.

Unipro and the sector’s good prospects: turnover touching 9 billion euros (+4.4%) despite the recession and an acknowledgement of the keen entrepreneurship of the younger generations.

FROM A TO Z Packaging design as a point of encounter between functionality, taste, technology and communication shows its full force in the applications of the cosmetics sector. We report some of the ideas and suggestions for packaging from PCD and ADF 2012, with some forays into the food sector.

The Cuki projects. Reduction of material for cardboard packaging and practical help
to the Food Bank that with "Cuki save the food", redistributes surplus food.

ETHICAL DESIGN Fine ideas, simple and elegant, innovative but feasible at the same time, faithful to a design process that revolves around the ethics of responsibility ... And perhaps for this reason, capable of positively influencing our ways of being consumers/citizens. Suggestions from the show "Responsabilmente" and an invitation to consider the quality, values and contents of a form of…

IN BRIEF How and why they are appreciated: packaging high in service content for delicatessen and fresh produce.  
Plinio Iascone

DATA in brief, the numbers and characteristics of the packaging of frozen foods, vegetable and ichthyic preserves. Plinio Iascone

The story of Beta and a consultancy. What and how much to learn from an actual case.

www.ice.gov.it The organisation ICE - Agency for the promotion abroad and the internationalization of Italian companies (under interim management) - has established a close collaboration with the magazine ItaliaImballaggio. ICE‘s network of overseas offices will provide a regular update on the development of packaging in the short/medium term in given countries.

The 2012 “Oscar dell’imballaggio” this year focuses on technological innovation of packaging systems and products. However, concepts of environmental sustainability are as ever a major feature.
The competition is held under the auspices of Ipack-Ima 2012: the awards ceremony for the solutions entered will be held February 29th 2012 at 4 pm, in the Progettare il Futuro Hall.

DETAILS, AWARDS, PRODUCTS Glam and lively, this latest edition of Luxe Pack Monaco (Monaco, 19th-21st October 2011) confirms the good health of a show that has been able to revitalize itself and that stands as a regular event for producers and users of high-end packaging

Henkel Italia Detergency also “plays” the sustainability card in its promo activities. Fielding consumer targeted promotional actions has become fundamental to modern retail distribution.