Marketing and design

According to the French firm Vente-Privee Consulting (consulting service in digital strategy) the scenario of the “digital ecosystem” features the need to involve evermore aware users, favoring a satisfying shopping experience. This involves five phenomena that need to be studied, with considerations valid aboveall for the fashion field, but useful for all sectors.

TREND The European population is getting older and older, generating a growing demand for special products and services, and suitable packaging. The analyses made by Asia Pulp & Paper and a study carried out by the Italian Pharmaceutical Agency AIFA. By Tristan d’Avezac de Moran

At the end of February the Istituto Italiano Imballaggio organized two study days on plastic and cellulose packaging.

... light can come in a spraycan? And what about the dispenser for explosives? And the compressed aerosol, the syphon for condiments, the dye applicator? The ADF Awards where technology, marketing and the imagination ran riot at the  latest  Oriex fair-conference.

Italians are not foregoing on purchasing cosmetics, essential for daily hygiene and personal well-being, but are moving towards cheaper price ranges or towards better value for money: this is why the value of the cosmetics market has decreased slightly, but not the volume of products sold.

Leister Technologies enters onto the Italian market first hand by inaugurating its direct branch.

Krones, leader on the global market of filling and packaging beverages, has bought 100% of HST Maschinenbau GmbH that designs and produces homogenizers and piston pumps for food & beverage.

The Quality design of Italian packaging will go on show from 8th to 13th April in Milan. Among the fringe events in the Brera Design District this year, there will in fact be a space set up at the Mediateca Santa Teresa (via della Moscova 28), dedicated to the 15 finalists of the contest organized by the Istituto Italiano Imballaggio. The awards ceremony will be on April 9th.

February 18th saw the holding of the annual meeting of the combined associations representing the Paper, Publishing, Print and Converting sectors (Acimga, Aie, Anes, Argi, Asig, Assocarta, Assografici and Fieg), where sector trends and the industry’s proposals for supporting growth were illustrated.

5th February last saw the holding, at the Espace Champerret in Paris, of PCD (Cosmetic Packaging Design) and ADF (Aerosol Dispensing Forum), respectively focused on packaging systems for beauty and personal care, and on the aerosol industry with its evermore varied market outlets.

SUSTAINABLE SUPPLY CHAIN Revitalizing consumption of fresh produce in largescale retail distribution goes by way of the rationalisation of packaging and logistics along the entire production-consumption chain. The sustainable development of the segment in the conference organized by Ipack-Ima for promoting Fruitech Innovation 2015.

The Italian companies that work upstream of pharmaceutical production have filed away a positive 2013.

Scandolara changes tack increasing the onus placed on quality and service. The Italian producer has in fact set up a Beauty Division and proposes lines of tubes specifically for high-end cosmetics.  l.g.

Despite the drastic reduction of household consumption and industrial production (-6.3%), in 2012 the waste recycling industry continued to grow.

Sustainable, appealing, intelligent, ergonomic…the packaging of the future in the projects of the big multinationals that lead the way is illustrated in a white paper “Tendances Packaging: Comment produirez-vous demain?” available also on Amazon in paperback format.

For the fifth consecutive year Acqua Minerale San Benedetto wins the innovation prize “Elected Product of the year 2014”, and the right to use the relative logo, known to consumers in over 35 countries.

“Presentation” is the ambitious communications project developed by Leonhard Kurz - for which Luxoro is exclusive distributor for the Italian market - to give expression to creativity via a series of original works, presented to the public continuously.

400 exhibitors and 7,439 visitors, these both qualified and international (54% non-French, coming from 77 countries) increasing by 6%. With these figures and a marked B2B orientation the luxury packaging trade fair consolidates both role and formula, relaunching on the events side of things. Here follows a selection of products on display.

According to Grafe, 2014 brings new color tones, with expressive and convincing effects: sometimes bright, but at the same time elegant and never garish, or else characterized by metallic flashes that seem to project the colors into the future.

Two Italians and various examples of innovative packaging are on the list of “top” candidates at the Fruit Logistica Innovation Awards 2014 (FLIA), to be selected by a jury of experts for the organizers Messe Berlin and Fruchtadel Magazine.