Marketing and design

THE FIGURES AND THE PACKAGING The “cleanliness culture” leads consumers to favor products for home detergency featuring a high service content (also in terms of time-saving) and high bactericidal functions; the exact differentiation in terms of specific use implemented by the big sector brands is among the factors that has led to the success of the same.

The white and brilliant Algro Design® by Sappi supports the packaging of Loaded, a men’s fragrance from the sportswear brand Strellson. Aided by 100% embossing and a closure “à la Moleskine”.

BEVERAGE MARKETING Market ideas and products to be translated into reality Tips and ideas for innovative marketing and new business concepts: that´s what visitors to the Innovation Flow Lounge (IFL) at Drinktec 2013 can look forward to.

FIGURES AND TRENDS Focus on production, market trends and types of packaging for alcoholic beverages and soft drinks: analysis of 2012 and forecasts for 2013.

SEESAWING TRENDS Simei anticipates the findings of a recent survey
of the Italian market of soft drinks (including water), fruit-based juices and beers.

What do inks and the kitchen/cooking have in common ? The “K” of InKitchen, where Sun Chemical has organized “Cooking with you”, a “smart” event to present four lines of hi-tech, food contact barrier-varnishes. That enable the “lightening” of multilayer laminates, all to the advantage of the user, the consumer and the environment.

Reduced weight, same thickness and an ever whiter coat: Metsä Board invests in technology and challenges the market with paperboards that are more and more competitive in terms of results and sustainability.

Structure and dynamics of the market, with a focus on the mode of packaging of food products, beverages excluded, on the basis of the analysis of twenty-two areas monitored by the Istituto Italiano Imballaggio.  Plinio Iascone

DESIGN Each product (and each and every company) is one of a kind, a uniqueness aboveall expressed in the pack. The contribution of AcmaVolpack that, as well as supplying the machines and complete packaging systems, has designed new packaging of original shape and function as well as the relative technology.

Four-month survey of the packaging industry. Situation as of late April 2013.
By Plinio Iascone - Istituto Italiano Imballaggio

Seen at Cosmopack: Valmatic’s excellent proposals

Commentary on the fair/convention for cosmetics packaging. Along with ADF (which shows aerosols for all sectors of use), the event once again confirms that it’s not to be missed by operators in the French market.

The number of visitors at the international beauty fair grows by double digits. The event was held in Bologna last March 8th to the 11th, and the share of internationalization grows as well, rewarding the show’s clear re-focusing on B2B restoration of Cosmopack.

FIGURES AND TRENDS According to analysis by Prometeia, in 2012 the pharmaceutical sector as a whole (OTC and non-prescription, including for hospitals and excluding veterinary) did not exceed modest growth (+0.5%). The present report examines only OTC and branded drugs sold at the pharmacy, of which it analyzes quantity and packaging configurations.

DATA AND FACTS Following a 2011 growth rate totaling 4.6%, in 2012 even the cosmetics/perfume sector had to “take account” of the worsening economic crisis in Italy and in Europe: the drop is in domestic demand, in particular, and the “historically” countercyclical nature of the sector has marked the time. On the other hand, subcontractors and exports are doing well. The numbers for packaging, by…

The Accademia del Profumo 2013 (Unipro Servizi Srl) awards ceremony is to be held Friday, March 8th (World Women’s day), in the Manzoni auditorium just a few steps away from Piazza Maggiore, Bologna.

IN PARIS November 2012: Emballage finishes up its fortieth installment with a positive net balance. Info and products from the French packaging fair.

Luxe Pack (Idice) closes its 2012 edition with a +10.5%  increase in visitors from around the world, a lively assortment of proposals and points of interest, many initiatives and contacts that, in light of the times, are not to be taken for granted. A few notes, a comment and a brief voyage, by way of pictures, through the packaging solutions and messages created for exclusive consumer brands.

QUESTIONS AND ANSWERS What are the strategies for planning a successful (and plausible) future for the sector? What are the essential reasons for communicating the value of packaging? What new developments have there been in the concept of environmental sustainability and its intimate connection with respect for consumers and their safety? And what opportunities arise from the relationship…

Among the 11 winners at the international contest Pro Carton/ECMA Awards 2012, the carton packaging solutions of two Italian concerns: Boxmarche and Lucaprint