A coffret for Coca-Cola Life

Coca-Cola HBC Italia (top producer and distributor of Coca-Cola Company beverages in Italy) has commissioned Lic Packaging to design a  presentation coffret to promote the natural source low-calorie Coca-Cola Life among OOH (Out Of Home) and MT (Modern Trade) channel customers.
Designed as a convenient case, the coffret contains a bottle of Coca-Cola Life, a USB key, a small agenda and a folder.

Made in microcorrugate laminated cardboard, it has a handy rope-string handle and two sliding doors with an opening and locking mechanism, so as to facilitate the extraction and repositioning of the products. Besides the design aspect, interesting too the printing technology used: high quality, 5 color, with matt soft touch effect plastification and UV screen printed overprint.