Accademia del Profumo 2012

Announced the 20 women’s and men’s finalists of the 23rd edition of the 2012 international award dedicated to selective perfumery (organized by Unipro), to which we will give visibility in the March issue of our magazine.

For the third year running it will be the consumers that choose the "Best perfume of the year": between January 16th and February 4th 2012 they will be able to vote in more than 400 Italian perfumeries as well as the La Rinascente and Coin department stores. Voting will also be possible via Facebook and all voters will participate in a prize draw. Besides the best scents chosen by consumers, a technical jury will appoint the best olfactory creation, the best perfume made in Italy, the best Italian brand and the best niche perfume. On top of that a VIP jury will be responsible for decreeing the best packaging, the best press communication, the best ad. All winning perfumes will be announced Friday March 9th 2012 during the awards ceremony to be held in Bologna in conjunction with Cosmoprof Worldwide (Sogecos).