Macfrut: engagements, confirmations and news

14 - 16 September, Rimini

A few months from the 2016 edition of Macfrut, the first positive figures can be announced: more than 70% of the available area has already been booked, totaling 38,500 square meters, of which more than 2000 square meters occupied by new exhibitors or major rentrées. The Fruit & Veg Fantasy Show features as an opportunity for the further promotion of the fair: The format has been established by Macfrut as part of Foodwell, the space dedicated to health and wellness food, during the event Rimini Wellness (2-5 June 2016): The protagonists will be ten industry leaders, who will present their latest novelties, the best modes of consumption and the health virtues of fresh produce, with guided tastings, culinary presentations, surprise guests and a photography competition.

Location and new dates. The Board of Directors of Cesena Fiera has ruled that Macfrut will stay in Rimini for the next three editions. According to the organizers, the possibility of a transfer to Milan in 2017, to coincide with Tuttofood, has not convinced the most representative players of the fruit and vegetable industry, this according to the response to the survey made on the subject. Hence, having overcome the worry of losing that sector identity that has always been the strongpoint of the event, the event relaunches on the international stage.

A reminder also that in 2017 Macfrut will be held May 10 to 12. The new scheduling has been motivated by a number of considerations: maintaining the right “strategic distance” from other international events and to accommodate the needs of exhibitors, who have long demanded that the event be shifted to a period that is better for their business.