Chips with identity

Leading player in the Italian snack market, Amica Chips has again tasked RobilantAssociati (Brand Advisory and Strategic Design) with the evolution of its visual identity, to further foster the growth of the company and the quality of its proposals.

And to aboveall  effectively portray the same to an audience of loyal or potential consumers. The result of the reflection is a brand with modern and distinctive identity, characterized by strong visuals and memorable: a system recognizable yet flexible and suitable to embrace the full range and possible new extensions of the brand’s product line. The redesign of the logo, revamped in form and lettering, is a fundamental element of the project: it in fact enables an easily decodable interpretation of the segmentation of the offer in Amica Chips, Snack Amica, Amica Bread.

The traditional blue strip and transparency, strong elements of equity, are enhanced by the new design which unites them (the blue stripe is covered by a transparent texture lines).
A photographic style has been adopted for the visuals, with the intention of generating a greater appetite appeal and enhance the characteristics of the different products. Like the wrapper of potato chips printed on kraft paper for Eldorada, for example, that communicates a precise idea of ​​quality and craftsmanship.