Caradonna, “The PPWR is an innovation driver for the packaging industry”

«The PPWR marks a turning point for the paper sector: while the regulation imposes challenges, it also opens significant doors for our technological solution ».

“Since its introduction, the PPWR has established clear recycling objectives perfectly aligned with Qwarzo’s approach. With requirements such as the 75% of paper and cardboard to be recycled by 2025 and 85% by 2030, we see these targets as not only achievable goals, but as opportunities for demonstrating the value of our innovative technology. Our completely plastic-free silica-based mineral coating not only meets, but surpasses these standards, promoting mono materiality which is essential for high quality recycling."

"This revolutionary technology guarantees that the packaging materials are completely recyclable, eliminating the need to separate different materials, a common problem in traditional composite packaging. In a world that demands increasingly eco-compatible solutions, ours offers a clear competitive advantage, aligning perfectly with the PPWR’s ambition to reduce environmental impact and improve the overall sustainability of the packaging sector."

"With its measures, the PPWR not only highlights the importance of the quality of the material to be recycled, pushing the entire industry towards more sustainable practices that exclude the use of plastic or damaging coatings like PFAS, but also recognises the vital role of paper as a preferred material in the context of sustainable packaging. Qwarzo is ready to make use of these new rules as a springboard for innovations which not only satisfy environmental needs but also the expectations of the market and consumers."