Buona Natura gives a new look to its fruit juices

Natura Buona fruit juices (100% juice with zero added sugar, preservatives or colourings) are being given a new look to appeal more directly to end consumers.

The new graphic design conveys all the product’s benefits thanks to clear, essential and unambiguous communication.

The copy leaves plenty of room for visuals, which through the use of icons play a vital role in terms of communication.

The single-colour background displays the brand more effectively and highlights the fruit images, the only element of continuity together with the pocket size format.

Image credits: Spumador Spa - Natura Buona