Growth in alternative wine packaging solutions in the USA and the UK

In the USA and the UK, the traditional wine bottle is being replaced by bag-in-box, can and wine-on-tap packaging formats.

This market trend reflects the desire amongst young consumers in particular to combine quality with convenience and low cost.

In the USA, the wine-on-tap segment is seeing double-digit growth, while Argentina is also riding the trend with the increasing availability of wine-in-can and wine-on-tap solutions to help drive consumption.