Strategic Partnership between Origin Materials and LVMH Beauty

LVMH signed a multi-year capacity reservation agreement to purchase sustainable carbon-negative materials from Origin Materials.

Origin Materials, the world’s leading carbon negative materials company, and LVMH Beauty, a division of LVMH Moët Hennessy Louis Vuitton, the global leader in luxury products, have announced a strategic partnership to develop sustainable low-carbon footprint packaging for the perfumes and cosmetics industry.

LVMH has signed a multi-year capacity reservation agreement to purchase sustainable, carbon-negative PET (polyethylene terephthalate) from Origin Materials.

PET produced using Origin technology has a lower carbon footprint since it is made from sustainable wood residues which capture carbon. Additionally, Origin PET is equally recyclable to fossil-based PET within the existing infrastructure, which is critical to creating a circular economy with a significantly reduced carbon footprint.

Origin aims to continue to work with LVMH Beauty on sustainable packaging solutions across its family of renowned brands, which includes Parfums Christian Dior, Parfums Givenchy, Guerlain and others. Origin’s technology can help LVMH Beauty Maisons reduce the carbon impact of their products while maintaining the premium aesthetics and zero-compromise performance that luxury customers expect.

“At LVMH, with our Life 360 program, we made the decision that our packaging will contain zero plastic from virgin fossil resources in a near future. Origin’s bioplastic technologies are playing a crucial role in helping LVMH achieve our sustainability targets without any compromise on quality. LVMH Beauty is happy to collaborate with Origin, supporting innovative technologies,” said Claude Martinez, Executive President & Managing Director LVMH Beauty.

Origin’s patented technology platform can help revolutionize the production of a wide range of end products, including clothing, textiles, plastics, packaging, car parts, tires, carpeting, toys, and more with a ~$1 trillion addressable market. In addition, Origin’s technology platform is expected to provide stable pricing largely decoupled from the petroleum supply chain, which is exposed to more volatility than supply chains based on sustainable wood residues.