Coop Italia soc. coop. - Post consumer rPET tray | Best Packaging 2022

Post-consumer rPET tray
responsible | balanced | safe | transparent | informative | forward-looking | educational | sustainable

What it is. Adopted packaging for cherry tomatoes 500g Origine Coop and seedless grapes 750g Fior Fiore Coop.

Materials. PET tray with min 80% post-consumer recycled material, of which at least 5% coming from the recycling of trays.

Product or target market. Fruit and vegetable products (2 references), Italian market.

Technology. Thanks to the constant commitment to research and innovation, which allowed to implement the physical recycling of PET trays, Coop Italia chooses to adopt a new tray with 80% post-consumer recycled material coming from the physical recycling chain, of which at least 5% coming from the recycling of trays. In this path, the role of Coop Italia has been as fundamental as the various actors of the chain, allowing the closure of the cycle of a new PET recycling chain.

Sustainability. Considering the sales in 2021 of only two branded fruit and vegetable references involved in the project, the amount of recycled PET used for packaging will be around 139 tons when fully operational, of which about 8,700 kg PET from the recovery of PET trays.