Gruppo Bonterre | Best Packaging 2022

Unique piece display pre-cut Casa Modena
balanced | safe | accessible | contemporary | forward-looking

What it is. The display is a unique piece in corrugated cardboard, with a front window and pre-cuts that favor the tearing on the point of sale allowing the visibility of the trays on the shelf.

Materials. 100% recyclable corrugated cardboard composed of a high content of recycled raw material.

Product or target market. The display acts both as a transport packaging and as an exhibitor at the point of sale, for the containment of sliced trays destined both for the national market and for other European countries.

Design and/or communication. The ease of use is the strength of this solution. The window on the front allows you to have the clean cut of the display after tearing and is functional to the opening thanks to the sequence of printed pictograms.

Technology. An accurate design and various testing phases have made it possible to find the best solution to allow the correct strength of the cardboard during the transposition phase, the facilitated opening of the display on the point of sale and an optimal presentation of the product on the shelf.

Sustainability. Compared to the previous twin-box solution consisting of 2 glued pieces, the transition to a single display has made it possible to reduce the weight of the packaging by 20%. The raw material comes from the FSC supply chain and the recycled content is 76%. Other indirect advantages are of a logistical nature. The intervention on the dimensions of the display has made it possible to optimize the final pallet allowing an increase of 16% in the number of cartons of finished product destined for distribution.