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The textures and patterns of hot foil stamping: Hinderer + Mühlich (a Kurz Company) plates are essential tools for the best quality packaging. Luxoro’s word.

The human eye is exposed to an infinite number of stimuli on a daily basis, which is why capturing the attention of consumers becomes a challenge, knowing that the first impression is, in this sense, what counts most. 

And if materials, shapes and colors determine the outward appearance of a product, the use of hot stamping becomes a successful weapon to increase its value, both thanks to the aesthetic result and to the tactile sensations recreated.

An important role in the perception of a product is in fact played by the materiality and the sense of touch amplifies the sensation: for this reason the plates are among the key elements to ensure visibility to the packaging, adding to the visual experience of physicality, bringing to the forefront the exceptional characteristics of the product, its authenticity and its being exclusive.

Producing a cliché is a complex operation

A mix of professionalism and creativity, the production of a cliché is almost an art that, in addition to experience, requires skill, attention to detail and state-of-the-art machinery.

All Hinderer + Mühlich clichés are engraved on highly sophisticated machines, which adapt to each customer’s needs with perfectly evident and long-lasting results.

Creativity and precision come together in a rare combination, which brings advantages to both the graphics and plastics industries (h+m is the world’s leading producer of printing matrices for the graphics and plastics industry, ed.), expanding the possibilities of finishing to many types of substrates: from the world of labels to that of household appliances, setting quality standards in various markets, including wine & spirits, food & beverage and cosmetics.

The high level of professionalism and the use of the best precision instruments increase the potential of h+m clichés, which are therefore able to combine innumerable printing structures: reliefs, bas-reliefs, micro-engravings, nano-engravings, dry reliefs, lenticular effects that can give life to many types of textures and graphics. This leads to an infinite number of combinations and the possibility of satisfying every request for personalization.

Finally, we would like to remind you that h+m plates can be reproduced in exact replication for any series or multiple jobs and a defective or damaged tool can be quickly replaced at any time, thus interpreting at best one of the guiding principles of the company: “Print better, supply sooner”.

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Luxoro will be exhibiting at:

• Print4All (May 3-6, 2022, Fiera Milano Rho, Hall 11 | Stand D07 - E08)
• Packaging Première (May 24-26, 2022, Fieramilanocity, Hall 4 | Stand E52 - F51)