Gentlebrand Srl | Best Packaging 2022

Aroma
responsible | accessible | sustainable

What it is. Strictly clear 100% recycled PET bottle in 500 ml format, offering a high recyclability and a positive impact in the bottle to bottle loop. A sustainable and creative idea, born by rethinking the product system on the basis of the needs of consumers, brands and the environment to obtain an attractive packaging, useful and respectful of our world.

Materials. The bottle is made of 100% recycled PET. The traditional LDPE label has been replaced by a paper “neck label” printed with inks of natural origin.

Product or target market. Aroma was created as a herbal water, a product category that is growing in the world market and to which it is therefore addressed. The bottle can be used for many other purposes in the field of traditional waters, flavored waters, teas, energy drinks and so on.

Design and/or communication. Aroma is a solution that meets the requirements of brands and companies both in terms of marketing and communication and in terms of production, investments and sustainability. The eco-design studied by Gentlebrand involves a paper label placed on the bottle neck without the use of glue, a choice that further reduces the introduction of waste elements in the recycling process. 

Technology. Made using the stretch-blowing process and the Supervent technology by Competek Sas, which makes it possible to create decorations on the bottle body with a high level of detail quality and considerably reduces consumption. In fact, the blowing system allows the bottle to be blown at a lower pressure.

Sustainability. Besides the use of recycled material, Aroma offers a solution for the label, an element that is difficult to recycle. Today the consumer perceives a common bottle as a product composed of two parts: body and cap. The label is considered an integral part of the bottle and is therefore rarely separated at the time of disposal, entailing the contamination of recycling streams by inks and glues. Thanks to the different material composition, Aroma encourages the consumer to remove the label before discarding the packaging, thus increasing the quality of the recycling stream and presenting itself as an effective solution that is quick to implement and attractive from a communicative point of view.