Togni Spa
Acqua San Cassiano Gala RESPONSIBLE | CONTEMPORARY | EQUILIBRATED | TRANSPARENT
What it is San Cassiano Gala is a new line of mineral water that flows from the historic source of the Marche region, in the new and refined glass bottle that seems to be designed by the water itself. The spring, located in the Marche side of the Monte Cucco Massif and known since 1119, has been guarded for three generations by the Togni family, which is committed to preserving the integrity of the product and its territory. An exclusive glass water project that brings in the values of sustainability, enhancement and protection of the territory, safety and rigor in terms of product quality.
Materials. White glass bottle.
Product or target market. San Cassiano Gala oligomineral water, bottled exclusively for the Italian horeca market.
Design and/or communication. The design of the bottle is inspired to the elegant solidity of the mountains of the Marches, while at the same time recalling the lightness of water. The soft and enveloping lines, in the upper part, are inspired to the perfection of the circles drawn by the plunge of a drop. The new logo is the graphic reworking of a four-leaf clover in bas-relief, which decorates the interior of a Romanesque-Gothic abbey located a few steps from the source. The choice of colors for the labels is also consistent in exalting the naturalness of the product and the sense of belonging to the territory: the green of the woods and valleys for the natural water, the burnished red of the Apennine rocks for the sparkling water. As for an elegant reception, the name "Gala" expresses the premium positioning of a mineral water for special occasions.
Technology. The 75 cl white glass bottle (in-line weight 560 g, height 250.5 mm and maximum diameter 80 mm) has a single point of contact at the base to safeguard the personalized part. The area that can be labelled is straight and does not require centring. The labels are flexo printed on metallised paper with water-based inks, for better cleaning in the recycling phase. The circular base allows for excellent bottle handling.
Sustainability. 100% recyclable, the glass maintains the organoleptic qualities of the water unaltered. A virtuous returnable-empty circuit contributes to saving raw materials.
